HeartPress Blog


New Generation | New Rules

Times are changing, folks! Only a few years ago, most people placed financial stability and benefits like health insurance at the top of their “ideal job” list. Today, millennials entering the workforce are looking for more, or something else altogether. 

The Millennial Mindset

Individuals born between 1980 and 2000 are labelled “millennials” and are often represented in the media as lazy and entitled – a stereotype that couldn’t be further from the truth. 

A generation that has grown up with the technology, millennials have been educated and influenced to think globally. As they set off to pursue careers, they’re looking for companies with aligning values – businesses that think beyond corporate concerns and contribute to the development of society.

A group that Forbes describes as “globally-minded youth,” these young, millennial leaders are mobile, social and international. They’re motivated by the culture and community of a workplace, rather than the monetary rewards.

John Zogby’s “First Globals Understanding, Managing, Unleashing the Potential of Our Millennial Generation

Attracting and Retaining Millennials

For companies already committed to corporate philanthropy, the millennial mindset is commonplace. But for some businesses that don’t have a corporate philanthropy plan in place, this new generation of employees is asking them to rethink their talent recruitment strategies, community involvement, and rewards programs. 

The good news is, not only can this new way of doing business be lucrative – increasing both profits and employee dedication – but it also results in a sense of gratification that comes with giving back.

We’re Here to Help!

At HeartPress, we want to make sure that you’re connecting your employees with the causes that they care about and improving the world that we all share. Our experts will help you rethink your community involvement portfolio or select the ideal charitable organization for great, meaningful results.

Statistics by Forbes, Why You Can’t Ignore Millennials.

Sources: ForbesPhoto

If you need to up your corporate giving game, HeartPress can help.

Contact the HeartPress team to take your company from doing good business to doing good.

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