The Rise of Social Enterprises
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good. But, what is a social enterprise? Social enterprises are organizations or businesses that are providing goods or services to the public marketplace, but have a dual purpose of “generating […]
How Do Companies Undertake Brand Activism?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like […]
