5 Misconceptions About Charitable Giving
There are a lot of misconceptions about charitable giving and, whether you’re a business or an individual, you may have questions about how, what and why to donate. Misunderstandings lead to confusion which can ultimately discourage you from making charitable donations. Don’t let worthy organizations miss out on your gifts! If you’re considering giving to […]
The Many Faces of Corporate Social Good
With so many different examples of corporate social good today, it can be confusing to understand what it all means. The most common terms that are used include: “corporate social responsibility,” “corporate philanthropy,” “cause marketing,” “social enterprise” and “B-Corp.” Today we’re going to break down these terms and explore where exactly your company fits in. […]
Empower Staff with an Individual Employee Volunteer Program
Employees increasingly expect their company to support them in giving back to the causes they care about. So, how do companies design an employee giving program that meets strategic business goals and ensures employees are engaged? One strategy that we love is to design an Individual Employee Volunteer Program. The most common feature of an […]
5 Reasons An Employee Volunteer Program is Good for Your Bottom Line
Employees no longer see workplace volunteering as desirable, but as an expectation. The scope of causes employees support and the ways they want to give back are widening, from speaking out on Social Media to volunteering time on the weekend, to offering a pro-bono service to organizing team fundraising events. So too, must your business […]
Tech & Philanthropy: Giving in the Tech Sector
On Thursday, January 24th 2019, HeartPress teamed up with NetSquared Victoria to create an event that enabled businesses and non-profits to speak the same language. Afterwards, we sat down with one of the panelists, Britt Shannon, Director of Customer Success, to discuss philanthropy at Race Roster. Tech & Philanthropy: Giving in the Tech Sector One of Victoria’s […]
The Rise of Social Enterprises
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good. But, what is a social enterprise? Social enterprises are organizations or businesses that are providing goods or services to the public marketplace, but have a dual purpose of “generating […]
How Do Companies Undertake Brand Activism?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like […]
