HeartPress Blog


Workplace Values of Millennials and Gen Z

Times are changing. How do the workplace values of Gen Z and Millennials differ from previous generations? Despite navigating uncertainty in the world, these individuals prefer opportunities that align with their purpose. They want to work for a company that gives back to their community. Compared to Millennials, Gen Z is more assertive about their goals and knowledge about employers.

How to Attract and Retain Millennials

A millennial – someone born between 1980 and 2000 – is looking to work for a company that contributes in some way to society’s betterment. A 2022 Deloitte Survey shows that 37% of millennials have rejected a job because it doesn’t align with their ethics.

The transforming mindset of millennials encourages companies to rethink their talent recruitment strategies, community involvement, and rewards programs. The good news is that not only can this new way of doing business be lucrative – increasing both profits and employee dedication – it also results in an incredible feeling of accomplishment that comes from giving back to the community.

At HeartPress #BrokersOfGood, we want to ensure that, as a company, you’re connecting all your employees with the causes they care about while also improving the world.

How to Attract and Retain Gen Z

Gen Z are people born between 1997 – 2012. They are looking for companies that are tech-savvy trendsetting leaders in their industry. Who “want their career and everyday work responsibilities to impact the world.” They don’t think they should have to choose between money and social responsibility.

These new grads came of age in the era of significant social movements. In addition, environmental and global scares were more urgent and widely discussed than in the prior generation. Many are also entering the workforce during precipitous inflation. As a result, they want to see what businesses are doing to make a difference.

Companies are encouraged to show potential hires what they’re doing for the social good (be it environmental improvements, refugee support, homelessness outreach., etc.) and what they will be doing for social good once they’re part of the team. Generation Z is eager to jump into the fray, so showing them how involved they can be will go a long way.

Are You an Employee who wants to start Giving Back?

Yet you’re unsure which cause best aligns with your values? Take our Cause Quiz to find out.

Is Giving Back part of your Company Culture, but your Employees need a little Inspiration?

Join our Charity Concierge Club to engage employees of socially-conscious companies.

Is giving back part of your company culture, but your employees just need a little inspiration?

Join our Charity Concierge Club: to engage employees of socially-conscious companies.

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