“So… what do you actually do?”
Many non-profits struggle to explain their work without saying everything at once — or getting lost in mission language that doesn’t land with potential partners.
This workshop is designed to help non-profits articulate a clear, concise story that makes sense to people outside the organization — especially companies.
Date: Thursday, February 26 , 2026 (1pm PST)
Location: Live on Zoom
Length: 75–90 minutes (allows for 15–30 mins for Q&A)
Price: $35 USD
Recording: Available to registered participants
We’ll focus on how to communicate what you do, who it’s for, and why it matters — without over-explaining, apologizing, or defaulting to jargon.
This is a practical, working session.
Not branding theory. Not elevator-pitch gimmicks. Not about sounding impressive.
It’s about clarity.
What we’ll work through together
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Identify the core problem your organization actually solves
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Strip away internal language that confuses external audiences
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Craft a simple three-sentence story you can adapt for different contexts
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Test your story for clarity, relevance, and resonance
What you’ll leave with
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A clear three-sentence version of your organization’s story
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Language you can use in meetings, emails, and early partnership conversations
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A repeatable framework for refining your message over time
Who this workshop is for
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You’re tired of long explanations that don’t seem to land
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You struggle to explain your work succinctly to companies or partners
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You want a story that feels accurate and easy to understand
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You’ve been asked “What do you do?” more times than you can count — and still aren’t sure you’re answering it well
This workshop is part of our 2026 series focused on the real, day-to-day communication challenges non-profits face when building corporate partnerships.